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Home Magazine | About You
March 24, 2022
This statistic shows the most popular home&living magazines of that part of the German population, with a strong preference for the shopping brand "About You", in comparison to the total population.
The preference for the magazines "Couch" and "Architectural Digest" is considerably increased, while it is clearly decreased for the the magazines "Mein schönes Land" and "Wohnen Bauen Einrichten Leben".
This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Couch" is increased by 100.99% .
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