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Entertainment Influencer | About You
March 24, 2022
This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the shopping brand "About You", compared to the total population.
Extremely pronounced is the increased value for Daniela Katzenberger, Guido Maria Kretschmer, Udo Bönstrup, as well as the negative relation to Dwayne Johnson, Prinz Marcus Von Anhalt, Marcel Scorpion.
This bar chart visualizes, how a preference for the brand "About You" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Daniela Katzenberger" is increased by 2.51% .
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