Statistic regarding About You customers: most popular celebrity magazines

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Celebrity Magazine | About You

March 24, 2022

This statistic visualizes the favored celebrity magazines of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population. The preference for the magazines "Ok" and "inTouch" is clearly increased, while it is clearly decreased for the the magazines "Freizeit Revue" and "Die Aktuelle".

This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Celebrity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Ok" is increased by 102.97% .

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