This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Fashionfast | About You
March 24, 2022
This statistic visualizes the favorite fast fashion brands of that part of the German population, with a high affinity for the shopping brand "About You", in comparison to the total population.
The largest outliers in the positive range are: Zara, H&M, New Yorker and in the negative range are: C&A, Kik, Dresslily.
This bar chart visualizes, how a preference for the brand "About You" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Zara" is increased by 123.7% .
You are free to share and adapt, you must give appropriate credit.
