Statistic regarding About You customers: proportion of people with a migration background

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

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Immigration | About You

March 24, 2022

This statistic visualizes the proportion of people with a migration background of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population. The values for Non-immigrant are decreased, while the values for Immigrant are increased in comparison to the total population.

This bar chart compares the "About You" customers to the total population with regard to a selected attribute. The chart is to be understood as follows: The attribute Non-immigrant is applicable to 83.58% of the "About You" customers, in contrast to 87.8% for the total german population.

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