Statistic regarding About You customers: most popular health magazines

AIlon has analyzed 5415 people from Germany who have a very high affinity to About You and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Health Magazine | About You

March 24, 2022

This statistic shows the favorite health magazines of that part of the German population, with a strong preference for the shopping brand "About You", compared to the total population. The preference for the magazine "Fit for Fun" is strongly increased, while it is moderately decreased for the the magazine "Apotheken Umschau".

This bar chart visualizes, how a preference for the brand "About You" correlates with a preference for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Fit for Fun" is increased by 116.03% .

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