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Lifestyle | About You
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the shopping brand "About You", compared to the total population.
Extremely noticeable are the positive values for Nutzt die Bahn für Fernverkehrsreisen, Fast fashion, Nutzt CTV and the negative values for Brille beim Optiker kaufen, Gambling, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "About You" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have a preference for "Nutzt die Bahn für Fernverkehrsreisen" is increased by 103.66% .
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