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Financial | About You
March 24, 2022
This statistic shows the most popular financial companies of that part of the German population, with a strong preference for the shopping brand "About You", compared to the total population.
The largest outliers in the positive range are: Paypal, Cosmosdirekt, Mannheimer Versicherung and in the negative range are: Aok, Bkk, Volksbank.
This bar chart visualizes, how an affinity for the brand "About You" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "About You" customers to have an affinity for "Paypal" is increased by 82.33% .
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