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Music Influencer | Doritos
March 23, 2022
This statistic visualizes the most popular artists of that part of the German population, with a high affinity for the food manufacturer "Doritos", compared to the total population.
The largest outliers in the positive range are: Pink Floyd, The Doors, Daft Punk and in the negative range are: Dieter Bohlen, Pietro Lombardi, Jürgen Drews.
This bar chart visualizes, how an affinity for the brand "Doritos" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Pink Floyd" is increased by 5.32% .
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