Statistic regarding Doritos customers: most popular news magazines

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Doritos

March 23, 2022

This statistic shows the favorite news magazines of that part of the German population, with a strong preference for the food manufacturer "Doritos", compared to the total population. The affinity for the magazines "Stern" and "Der Spiegel" is considerably increased, while it is clearly decreased for the the magazines "Bild am Sonntag" and "Time Magazine".

This bar chart visualizes, how an affinity for the brand "Doritos" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Stern" is increased by 87.9% .

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