Statistic regarding Alnatura customers: favorite audio equipment companies

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

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Music | Alnatura

March 23, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the shopping brand "Alnatura", compared to the total population. Very pronounced is the increased value for Sennheiser and Teufel, as well as the decreased value for Fender and Marshall.

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with a preference for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Sennheiser" is increased by 146.74% .

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