AIlon has analyzed 5607 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.
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April 22, 2021
This statistic shows the preferred fast fashion brands of that part of the German population, with a strong preference for the shopping brand "Alnatura", compared to the total population.
Especially noticeable is the positive correlation with Stradivarius, Zara, H&M.
This bar chart visualizes, how a preference for the brand "Alnatura" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Stradivarius" is increased by 59.53% .
Media channel affinities