Statistic regarding Alnatura customers: preferred lifestyle

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Alnatura

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Alnatura", compared to the total population. Very noticeable are the positive values for Kontaktlinsen tragen, Homöopathie, Shopping in bio markets and the negative values for Brille beim Optiker kaufen, Shopping in Discounters, Haustier: Vogel.

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Kontaktlinsen tragen" is increased by 165.82% .

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