Statistic regarding Nike customers: most popular home&living magazines

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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Home Magazine | Nike

March 24, 2022

This statistic shows the favorite home&living magazines of that part of the German population, with a strong preference for the fashion label "Nike", in comparison to the total population. The affinity for the magazines "Das Haus" and "Architectural Digest" is considerably increased, while it is moderately decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how an affinity for the brand "Nike" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Das Haus" is increased by 38.02% .

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