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Media channel affinities | WhatsApp
March 23, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the Telecommunications company "WhatsApp", in comparison to the total population.
Very noticeable is the positive correlation with YouTube, Pinterest, Xing, as well as the negative relation to Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "YouTube" is increased by 37.87% .
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