Statistic regarding ING-DiBa brandfans: most popular food influencers

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | ING-DiBa

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population. Especially pronounced is the positive relation to Gordon Ramsay and So Vegan, as well as the negative correlation with Ralf Zacherl and Johann Lafer.

This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with an affinity for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "Gordon Ramsay" is increased by 2.38% .

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