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Women Magazine | ING-DiBa
March 24, 2022
This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the financial services company "ING-DiBa", compared to the total population.
The affinity for the magazines "Emotion" and "Happinez" is considerably increased, while it is moderately decreased for the the magazines "Bild der Frau" and "Frau im Trend".
This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Emotion" is increased by 69.85% .
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