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Lifestyle | ING-DiBa
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population.
Especially noticeable are the positive values for Smart-Home, E-Mobilität, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Smart-Home" is increased by 149.3% .
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