Statistic regarding ING-DiBa brandfans: favorite online travel agencies

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Travel | ING-DiBa

March 24, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population. The largest outliers in the positive range are: Booking.Com, Expedia, Holidaycheck and in the negative range are: Schauinsland Reisen, P&O Cruise Line, Star Clipper Cruise Line.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "Booking.Com" is increased by 151.26% .

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