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Media channel affinities | ING-DiBa
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population.
Extremely noticeable is the increased value for Linkedin, Xing, Pinterest, as well as the negative correlation with Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Linkedin" is increased by 135.7% .
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