This study is based on a small sample and is not entirely current.
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Create current statisticsInternational Newspaper | ING-DiBa
March 24, 2022
This statistic shows the most popular international newspapers of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population.
Especially noticeable is the positive relation to The Guardian, as well as the negative correlation with Huff Post.
This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with an affinity for the displayed International Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "The Guardian" is increased by 3.7% .
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