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Beauty Influencer | ING-DiBa
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the financial services company "ING-DiBa", compared to the total population.
Very pronounced is the increased value for Jeffree Star and Bretman Rock, as well as the negative correlation with Dagibee and Paola Maria.
This bar chart visualizes, how an affinity for the brand "ING-DiBa" correlates with a preference for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have an affinity for "Dagibee" is decreased by 2.47% .
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