Statistic regarding The Body Shop customers: most popular health magazines

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

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Health Magazine | The Body Shop

July 14, 2022

This statistic shows the most popular health magazines of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population. The affinity for the magazine "Vital" is considerably increased, while it is strongly decreased for the the magazine "Diabetes Ratgeber".

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with an affinity for the displayed Health Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Vital" is increased by 127.77% .

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