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Financial | The Body Shop
July 14, 2022
This statistic visualizes the preferred financial companies of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population.
The largest outliers in the positive range are: Barmer, Schwäbisch Hall, Paypal and in the negative range are: Aok, Bkk, Sparkasse.
This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Barmer" is increased by 99.9% .
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