Statistic regarding The Body Shop customers: favorite chemical companies

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Chemical | The Body Shop

July 14, 2022

This statistic shows the favorite chemical companies of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", compared to the total population. The largest outliers in the positive range are: Evonik, Henkel, Jet and in the negative range are: Bp, Gazprom, Basf.

This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Evonik" is increased by 89.19% .

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