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Lifestyle | The Body Shop
July 14, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", compared to the total population.
Especially pronounced are the positive values for Homöopathie, Haustier: Kaninchen oder Hase, Slow fashion and the negative values for Gambling, Brille beim Optiker kaufen, Haustier: Vogel.
This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Homöopathie" is increased by 125.75% .
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