Statistic regarding The Body Shop customers: favorite musicians

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Music Influencer | The Body Shop

July 14, 2022

This statistic visualizes the favorite musicians of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", compared to the total population. The largest deviations in the positive range are: Selena Gomez, Petula Clark, Zayn and in the negative range are: Bushido, Böhse Onkelz, Bonez MC.

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with a preference for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Selena Gomez" is increased by 6.87% .

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