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Regional Newspaper | The Body Shop
July 14, 2022
This statistic shows the most popular regional newspapers of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", compared to the total population.
The preference for the newspapers "Der Tagesspiegel", "Stuttgarter Zeitung", "Nürnberger Zeitung" is strongly increased, while it is strongly decreased for the newspapers "BZ", "Mittelbayerische Zeitung", "Sächsische Zeitung".
This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with an affinity for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Der Tagesspiegel" is increased by 85.71% .
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