Statistic regarding The Body Shop customers: hobbies

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | The Body Shop

July 14, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population. The largest outliers in the positive range are: Meditation, Wellness, Painting and in the negative range are: Comics, Gardening, Sewing/knitting/crocheting.

This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Meditation" is increased by 112.04% .

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