Statistic regarding The Body Shop customers: favorite audio equipment companies

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

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Music | The Body Shop

July 14, 2022

This statistic shows the favorite audio equipment companies of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", in comparison to the total population. Especially noticeable is the increased value for Bose and Beats By Dre, as well as the negative relation to Marshall and Gibson.

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with an affinity for the displayed Music affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Bose" is increased by 76.12% .

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