This study is based on a small sample and is not entirely current.
Current and correct figures can be generated at any time with a free account.
Create current statisticsLoading statistic. Please wait...
Media channel affinities | The Body Shop
July 14, 2022
This statistic shows the favorite media channels of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population.
Extremely noticeable is the positive correlation with Pinterest, Instagram, Linkedin, as well as the decreased value for Newspaper, Magazine, TV.
This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Pinterest" is increased by 94.24% .
You are free to share and adapt, you must give appropriate credit.
