Statistic regarding The Body Shop customers: favorite shopping brands

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | The Body Shop

July 14, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population. The largest outliers in the positive range are: Zalando, Wayfair, Müller and in the negative range are: Fielmann, Guenstiger.De, Bader.

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Zalando" is increased by 120.82% .

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