Statistic regarding The Body Shop customers: most popular tech influencers

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

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Technology Influencer | The Body Shop

July 14, 2022

This statistic shows the most popular tech influencers of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population. Especially pronounced is the positive relation to Felix von der Laden and Mark Zuckerberg, as well as the decreased value for HardwareDealz and Elon Musk.

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Felix von der Laden" is increased by 2.62% .

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