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Politics | The Body Shop
July 14, 2022
This statistic visualizes the most popular parties of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", in comparison to the total population.
Extremely noticeable is the preference for the parties: Bündnis 90 Die Grünen, FDP, Die Linke and the aversion to the parties: SPD, CDU, AfD.
This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with an affinity for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Bündnis 90 Die Grünen" is increased by 127.24% .
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