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Values | The Body Shop
July 14, 2022
This statistic visualizes the most important values of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", compared to the total population.
Extremely noticeable are the positive values for Sustainability, Migration, Animal rights and the negative values for Minimalism, Christianity, Religion.
This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with a preference for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Sustainability" is increased by 78.3% .
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