Statistic regarding The Body Shop customers: most popular science journals

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Science Magazine | The Body Shop

July 14, 2022

This statistic visualizes the favored science journals of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", compared to the total population. The affinity for the magazines "Geo Magazin" and "National Geographic Magazine" is strongly increased, while it is moderately decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have a preference for "Geo Magazin" is increased by 91.72% .

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