Statistic regarding The Body Shop customers: most popular home&living magazines

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | The Body Shop

July 14, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population. The preference for the magazines "Living at Home" and "Schöner Wohnen" is considerably increased, while it is considerably decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Lisa Wohnen und Dekorieren".

This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Living at Home" is increased by 135.06% .

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