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Automotive Influencer | The Body Shop
July 14, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a strong preference for the cosmetics brand "The Body Shop", in comparison to the total population.
Very pronounced is the increased value for Mustang Owners Club and Damen Knight, as well as the decreased value for Matthias Malmedie and Querly.
This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Matthias Malmedie" is decreased by 2.43% .
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