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Communication | The Body Shop
July 14, 2022
This statistic visualizes the most popular cell phone providers and messenger services of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", compared to the total population.
Especially pronounced is the increased value for Telegram and Telekom, as well as the decreased value for Winsim and Digicel.
This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Telegram" is increased by 101.2% .
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