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Fashionfast | The Body Shop
July 14, 2022
This statistic shows the preferred fast fashion brands of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", compared to the total population.
Especially noticeable is the positive correlation with United Colors Of Bennetton, Guess, Esprit, as well as the negative correlation with Kik, C&A, Peacocks.
This bar chart visualizes, how a preference for the brand "The Body Shop" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "United Colors Of Bennetton" is increased by 132.0% .
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