Statistic regarding The Body Shop customers: most popular beauty influencers

AIlon has analyzed 1570 people from Germany who have a very high affinity to The Body Shop and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | The Body Shop

July 14, 2022

This statistic visualizes the most popular beauty influencers of that part of the German population, with a high affinity for the cosmetics brand "The Body Shop", compared to the total population. The largest deviations in the positive range are: Paola Maria and Dagibee and in the negative range are: James Charles and Yuya.

This bar chart visualizes, how an affinity for the brand "The Body Shop" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "The Body Shop" customers to have an affinity for "Paola Maria" is increased by 12.45% .

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