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Entertainment Influencer | IKEA
March 24, 2022
This statistic visualizes the most popular entertainment influencers of that part of the German population, with a strong preference for the furniture retailer "IKEA", compared to the total population.
The largest deviations in the positive range are: Joko Winterscheidt, Udo Bönstrup, Palina Rojinski and in the negative range are: Sascha Grammel, Bülent Ceylan, Anni the Duck.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Joko Winterscheidt" is increased by 2.61% .
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