Statistic regarding IKEA customers: most popular online news magazines

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazineonline | IKEA

March 24, 2022

This statistic shows the favorite online news magazines of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population. The affinity for the magazine "Der Westen" is moderately increased, while it is strongly decreased for the the magazine "Peoples Daily China".

This bar chart visualizes, how a preference for the brand "IKEA" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Der Westen" is increased by 1.68% .

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