Statistic regarding IKEA customers: favorite cuisine

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

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Culinary | IKEA

March 24, 2022

This statistic shows the most popular food of that part of the German population, with a high affinity for the furniture retailer "IKEA", compared to the total population. Especially noticeable is the positive relation to Grilling, Weißwein, Vegetarian and vegan cuisine, as well as the negative correlation with Rotwein, Britische Küche, Bavarian cuisine.

This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Grilling" is increased by 51.3% .

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