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Values | IKEA
March 24, 2022
This statistic visualizes the most important values of that part of the German population, with a strong preference for the furniture retailer "IKEA", in comparison to the total population.
Very pronounced are the positive values for Migration, Sustainability, Atheism and the negative values for Christianity, Religion, Astrology.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Migration" is increased by 59.61% .
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