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Movies | IKEA
March 24, 2022
This statistic shows the favored movies of that part of the German population, with a strong preference for the furniture retailer "IKEA", in comparison to the total population.
Extremely noticeable is the increased value for Fight Club, Harry Potter, Inception, as well as the negative correlation with Saw, Ted Movie, Fifty Shades of Grey.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Fight Club" is increased by 4.03% .
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