Statistic regarding Red Bull customers: most popular science journals

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Science Magazine | Red Bull

March 24, 2022

This statistic shows the favorite science journals of that part of the German population, with a high affinity for the food manufacturer "Red Bull", compared to the total population. The preference for the magazines "Welt der Wunder" and "Geo Magazin" is strongly increased, while it is clearly decreased for the the magazines "Gehirn und Geist" and "National Geographic Adventure".

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Welt der Wunder" is increased by 104.9% .

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