Statistic regarding Red Bull customers: favorite energy companies

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Energy | Red Bull

March 24, 2022

This statistic shows the favorite energy companies of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. Extremely pronounced is the increased value for Vattenfall, as well as the decreased value for Rwe.

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with an affinity for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Vattenfall" is increased by 100.66% .

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