Statistic regarding Red Bull customers: most popular economy magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Red Bull

March 24, 2022

This statistic visualizes the favored economy magazines of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. The affinity for the magazines "Business Punk" and "Manager Magazin" is considerably increased, while it is strongly decreased for the the magazines "Bilanz" and "Unternehmer.de".

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Business Punk" is increased by 92.5% .

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