Statistic regarding Red Bull customers: favorite brands for childrens products

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Children | Red Bull

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. Especially noticeable is the positive correlation with Pampers, as well as the negative correlation with Fisher Price.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Pampers" is increased by 65.16% .

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